Frequently Asked Questions About and Joining PLMA

Q: What is PLMA’s mission?

A: PLMA (Peak Load Management Alliance) was founded in 1999 as the voice of demand response practitioners. Learn more at About PLMA.


Q: How is PLMA governed? Does PLMA lobby?

A: PLMA is a non-profit trade association managed by officers elected by board members who represent over 100 member organizations. PLMA does no lobbying, and does not accept or distribute charitable donations. Learn more at About PLMA.


Q: Who belongs to PLMA? How do I find out if my organization is a PLMA member?

A: PLMA is an organization membership association, it does not have individuals as members. This means that once an organization joins, an unlimited number of the organization’s staff are entitled to member benefits. The current list of member organizations is at the Member Directory and the Leadership is listed at Leadership. If you don’t see your organization on the member list, please join at Join PLMA.


Q: Why do I need a profile username and password? Do I need to be a member to login? How do I get a username and password for me and/or other staff from our company?

A: Any individual may complete a Membership Application (see options below) to receive a free profile username and password which is required to register for a PLMA hosted, in-person event, comment on a blog, or access certain web content. Representatives from member organizations may request an unlimited number of profile usernames and passwords so each staff person has individual member access to registration discounts for PLMA hosted, in-person event and greater access to all web content in the Resource Directory and elsewhere, to include conference presentation slides and Dialogue web recordings.

  • If your organization IS listed in the PLMA Member Directory, choose "I am staff of a PLMA member organization" when you click Membership Application to join. This option will allow creates an individual member profile username and password that allows you to register for PLMA events at discounted member rates, access member-only content, join interest groups, receive email announcements, and other member benefits.
  • If your organization is NOT listed in the PLMA Member Directory choose "Free Visitor Pass: My org. has not yet joined PLMA" when you click Membership Application to join. This option creates an individual visitor username and password that allows you to register for events at nonmember rates, comment on community blogs, and join our email distribution list. Your organization may upgrade to a full membership at any time. Membership details are available at Join PLMA.
  • Utility Load Management Exchange: utility representatives who wish to participate in ULME must be approved. Please create the appropriate profile using one of the choices above, then contact Tiger at tadolf@peakload.org to request approval. Learn more about this utility-only group at www.ulme.org.

Q: How do I reset my password/remember my log-in?

A: Visit the /login and click "Forgot your password?" to request a new password.


Q: How much does it cost to join PLMA? How do I decide what membership level is right for my organization? May I join PLMA as an individual?

A: PLMA member benefit and pricing is detailed at Join PLMA. The fundamental membership decision is if your organization wishes to “bundle” 2 or 6 conference/training passes with your dues payment. The passes may be used by anyone your organization designates within a 12-month period. PLMA offers lower dues pricing for utility and smaller organization to encourage their participation. PLMA staff would welcome the opportunity to schedule a no-obligation, web-based conference call with screen sharing for you and other key decision makers in your organization to discuss what membership level is most appropriate and tips for making the most of your membership benefits. To see the membership levels of peer organizations, scroll down the page at Member Directory. Individuals may create free access profiles, either as staff of member organizations or as visitors (see above).


Q: How do I request a W-9 or other special forms for my accounting department?

You can download a W-9 for PLMA. CLICK HERE. If you need special grant or vendor forms completed, please send them to tadolf@peakload.org.


Q: How do I add my email address to your distribution list without becoming a member?

A: Create a free individual profile to be placed on the mailing list, and control communications.


Q: Where may I find slides/recordings from a past conference/Dialogue presentations?

A: PLMA offers members and allies a Resource Directory of links to thought leadership by industry experts. It includes:

  • Presentation slides from past PLMA Spring and Fall Conferences and other PLMA-produced events
  • Recordings from past PLMA DR Dialogues and other PLMA-produced webcasts
  • Articles, reports and white papers from PLMA initiatives and collaborations
  • Other materials contributed by PLMA member organizations and allies

The Resource Directory is accessible to anyone, but many of the resource links require PLMA member organization staff to login to view and download the information described.Contribute resources by sending your suggestion to resources@peakload.org


Q: How may I post an announcement about my company, such as a new product release, request for proposals, or position opening? How much does it cost?

A: Members may post an unlimited number of announcements at no cost on PLMAlink to share with other members who opt-in. To post an announcement, contact resources@peakload.org for assistance.


Q: Does PLMA sell their contact distribution list? Will you distribute an email to your members about our organization?

A: PLMA does not make its entire membership contact database available to third-parties, but it does allow members to connect with other members online behind the profile username and password. From there, members have the option to allow for connections and/or to share their contact information. PLMA also share the contact details of conference registrants with conference sponsors.


Q: Does PLMA sell ads on your website or newsletter?

A: No.


Don't see your question here? Email it to Tiger Adolf at tadolf@peakload.org for a prompt response.