Customer Engagement Interest Group

Customer Engagement Interest Group

Women in Demand Management

The PLMA Customer Engagement Interest Group will address key areas of customer engagement for demand response programs. The group will focus primarily on the best practices to connect with customers (residential, commercial/industrial, and irrigation) and educate on offerings, whether technology-based, behavior change, dynamic rates, etc. This includes verbiage, techniques, communication vehicles, and other elements as appropriate, to take communication to a higher level where it becomes a two-way interaction. Specifically, the group will focus on the following key areas:

  • Customer experience;
  • Customer journey;
  • Mass personalization;
  • Personas;
  • Holistic approaches;
  • Targeted messaging; and
  • Customer satisfaction.

This new Customer Engagement Interest Group will produce DR Dialogues and pre-conference workshops, attracting papers and presentations from utilities, trade allies, and consultants actively involved in the DR issues described above. The three founding co-chairs will be Andrea Simmonsen, Idaho Power; Meridith Nierenberg, Orange and Rockland; and Sharyn Barata, Opinion Dynamics.

We will actively solicit papers from current and prospective new PLMA members, as we believe this topic will open up new interest from multiple utilities engaged in or increasing demand response and demand management programs as well as from organizations moving into DR.

Group Leadership

Andrea Simmonsen, Idaho Power
Co-Chair
Andrea Simmonsen
Idaho Power

Meridith Nierenberg, Orange and Rockland Utilities
Co-Chair
Meridith Nierenberg
Orange and Rockland Utilities

Sharyn Barata, Opinion Dynamics
Co-Chair
Sharyn Barata
Opinion Dynamics


Upcoming Activities

Join us at the 37th PLMA Conference in Coronado, Calif. on April 1, 2018.
The agenda will be posted in February. All registered attendees for the Interest Group Activities are invited to attend the DER Integration Interest Group Meeting.


Archived Activities

Pre-Conference meeting at the 36th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Women in DM & Customer Engagement Joint Discussion: Journey to Understanding the Customer Experience
CLICK HERE to learn more and register and listen to the free recording

Founding Meeting, November 7, 2016, Delray Beach, Florida
The Group had its initial kickoff meeting during the pre-conference interest group meetings at the 34th PLMA Conference.


PLMA Interest Group membership is restricted to representatives from PLMA member organizations, but any organization is welcome to join PLMA. To add your name to this list and receive Group Communications, email ethomas@peakload.org.