Interest Group: Retail Pricing

Retail Pricing Interest Group

The PLMA Retail Pricing Interest Group seeks to examine a variety of demand response, energy efficiency, or other system retail pricing rates/programs. The group does not focus on a specific technology or solution.

The Group intends to collect and selectively share among Group members summaries, excerpts, and/or full text from published as well as not-so-public documentation such as utility pilot/program evaluations, along with reports and white papers that cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.

Rate/Program Types that may be considered:

  • Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
  • Rebate-based (e.g., PTR)
  • Demand charges
  • Market-based price formation (e.g., transactive energy)
  • Behavioral demand response (with no price)?

Evaluation Topics to consider:

  • How effectively they achieve operational goals like peak load reduction
  • How well they enable cost recovery for utilities
  • How much they appeal to and enable savings for customers
  • How fairly they allocate costs across customers

Implementation Topics to consider:

  • Educating customers
  • Best practices for rolling out new rate structures
  • Providing or supporting enabling technologies

Group Leadership

Maria Kretzing, Bidgely
Maria Kretzing
Christopher Gallo, Consolidated Edison
Christopher Gallo
Consolidated Edison
Maryanne Hatch, National Rural Utilities
Cooperative Finance Corporation
Maryanne Hatch
National Rural Utilities Cooperative Finance Corporation
Jordan Folks, Opinion Dynamics
Jordan Folks
Opinion Dynamics

Upcoming Activities

HOT TOPIC: Critically Peaking: Xcel Energy’s CPP Journey with C&I Customers
Thursday, March 30, 2023 | 12:30 pm to 1:30 pm ET / 9:30 am to 10:30 am PT
Moderated by PLMA Retail Pricing Co-Chair Jordan Folks
Guest Speakers: Hallie Brodie, Audrey Ewen, and George Beatty of Xcel Energy

Xcel Energy operates two different CPP rates for C&I customers in their Colorado territory:
1) a general CPP rate for medium to large businesses, and
2) an EV fleet rate

Xcel Energy is also developing a new CPP rate pilot for larger C&I customers in their Minnesota territory, which they will launch this coming summer. Join us to learn more from Xcel Energy about how they designed these rates, what the customer response has been, how they’ve navigated regulatory headwinds along the way, and their lessons learned, which encompass meeting customer expectations, and working to to grow these rate programs to maximize the DR potential of their commercial customers.

Click Here to Register
(PLMA Members Only Please)

Archived Activities

HOT TOPIC: How Utilities Are Leveraging In-Home Technologies to Adaptively Respond to Dynamic Pricing Signals
Presented September 8, 2022
Watch the Presentation Here

HOT TOPIC: Voices of Experience: Residential Demand Charges at Electric Cooperatives
Presented February 17, 2022
Watch the Presentation Here

HOT TOPIC: TOU Programs: Best Practices for Design, Implementation, and Customer Engagement
Presented October 21, 2021
Watch the Presentation Here

HOT TOPIC: Managing EV Load With and Without AMI: TOU Rates and Alternative Approaches
Presented: Thursday, June 10, 2021
Watch the Presentation Here

HOT TOPIC: Con Edison's Residential Demand Rate Pilots
Presented: Thursday, February 4, 2021
Watch the Presentation Here

Inaugural 2020 Pricing Interest Group Meeting + Findings from the Maryland Time-of-Use Pricing Pilots
Presented: Tuesday, December 1, 2020
Watch the Presentation Here

Pre-Conference meeting at the 36th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Retail Pricing Interest Group Pre-Conference Meeting, Nashville, Tennessee, April 3, 2017
Presentations at

Retail Pricing Interest Group Kickoff Meeting
This event was presented November 7, 2016 before the 34th PLMA Conference, Delray Beach, Fla. To access the conference resources CLICK HERE. The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics.
Read the minutes HERE

Founding Interest Group Meeting, August 15, 2016
Listen to the recording at:

PLMA Interest Group participation is available to PLMA member practitioners only, but any organization is welcome to join PLMA. For more information about PLMA membership, email [email protected]