Interest Group: Retail Pricing

Retail Pricing Interest Group

The PLMA Retail Pricing Interest Group seeks to examine pricing- and rate-based demand flexibility mechanisms and programs. The group does not focus on a specific technology or solution.

The Group serves as a forum for sharing ideas, lessons learned, and best practices as it relates to the interconnection of retail pricing and demand flexibility. Through online and in-person events, the Group will cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.

Rate/Program Types that may be considered:

  • Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
  • Rebate-based (e.g., PTR)
  • Demand charges
  • Market-based price formation (e.g., transactive energy)
  • Behavioral demand response (with no price)?

Evaluation Topics to consider:

  • How effectively they achieve operational goals like peak load reduction
  • How well they enable cost recovery for utilities
  • How much they appeal to and enable savings for customers
  • How fairly they allocate costs across customers

Implementation Topics to consider:

  • Educating customers
  • Best practices for rolling out new rate structures
  • Providing or supporting enabling technologies

Group Leadership

Jordan Folks, Opinion Dynamics
Jordan Folks
Opinion Dynamics
Tara Bolen, Duke Energy
Tara Bolen

Duke Energy
Michael Pirro, GridX
Michael Pirro

Mahayla Slackerelli, Calpine Community Energy
Mahayla Slackerelli

Calpine Community Energy

Upcoming Activities - Coming Soon!

Archived Activities

HOT TOPIC: How It Started vs. How It's Going
California's Journey with Income Graduated Fixed Charges
Presented October 19, 2023
Watch the Presentation Here

HOT TOPIC: Critically Peaking: Xcel Energy’s CPP Journey with C&I Customers
Presented March 30, 2023
Watch the Presentation Here

HOT TOPIC: How Utilities Are Leveraging In-Home Technologies to Adaptively Respond to Dynamic Pricing Signals
Presented September 8, 2022
Watch the Presentation Here

HOT TOPIC: Voices of Experience: Residential Demand Charges at Electric Cooperatives
Presented February 17, 2022
Watch the Presentation Here

HOT TOPIC: TOU Programs: Best Practices for Design, Implementation, and Customer Engagement
Presented October 21, 2021
Watch the Presentation Here

HOT TOPIC: Managing EV Load With and Without AMI: TOU Rates and Alternative Approaches
Presented: Thursday, June 10, 2021
Watch the Presentation Here

HOT TOPIC: Con Edison's Residential Demand Rate Pilots
Presented: Thursday, February 4, 2021
Watch the Presentation Here

Inaugural 2020 Pricing Interest Group Meeting + Findings from the Maryland Time-of-Use Pricing Pilots
Presented: Tuesday, December 1, 2020
Watch the Presentation Here

Pre-Conference meeting at the 36th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Retail Pricing Interest Group Pre-Conference Meeting, Nashville, Tennessee, April 3, 2017
Presentations at

Retail Pricing Interest Group Kickoff Meeting
This event was presented November 7, 2016 before the 34th PLMA Conference, Delray Beach, Fla. To access the conference resources CLICK HERE. The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics.
Read the minutes HERE

Founding Interest Group Meeting, August 15, 2016
Listen to the recording at:

PLMA Interest Group participation is available to PLMA member practitioners only, but any organization is welcome to join PLMA. For more information about PLMA membership, email [email protected].