Retail Pricing Interest Group

Retail Pricing Interest Group

The PLMA Retail Pricing Interest Group seeks to examine a variety of demand response, energy efficiency, or other system retail pricing rates/programs. The group does not focus on a specific technology or solution.

The Group intends to collect and selectively share among Group members summaries, excerpts, and/or full text from published as well as not-so-public documentation such as utility pilot/program evaluations, along with reports and white papers that cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.

Rate/Program Types that may be considered:

  • Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
  • Rebate-based (e.g., PTR)
  • Demand charges
  • Market-based price formation (e.g., transactive energy)
  • Behavioral demand response (with no price)?

Evaluation Topics to consider:

  • How effectively they achieve operational goals like peak load reduction
  • How well they enable cost recovery for utilities
  • How much they appeal to and enable savings for customers
  • How fairly they allocate costs across customers

Implementation Topics to consider:

  • Educating customers
  • Best practices for rolling out new rate structures
  • Providing or supporting enabling technologies

Group Leadership

Christopher Gallo, Consolidated Edison
Christopher Gallo
Consolidated Edison
Allison Hamilton, National Rural Electric Cooperative Association
Allison Hamilton
National Rural Electric Cooperative Association
Farrokh Albuyeh, OATI
Farrokh Albuyeh
Jordan Folks, Opinion Dynamics
Jordan Folks
Opinion Dynamics

Upcoming Activities

TOU Programs: Best Practices for Design, Implementation, and Customer Engagement
Thursday, October 21, 2021 | 12:30 pm to 1:30 pm EST/9:30 am to 10:30 am PST
Moderated by Jordan Folks, PLMA Retail Pricing Interest Group Co-Chair
Presented by: Scott Engstrom, GridX; Miriam Fischlein, SCE; Greg Stevenson, Consumers Energy; Anh Dong, PG&E

As the United States expands its clean energy infrastructure, regulators and grid operators are increasingly mandating that utilities implement time-of-use (TOU) rate structures that incentivize customer load shifting. While requirements and timelines can vary at the state level, the success of any TOU program hinges on targeted engagement that drives customer participation.

This panel brings together representatives from utilities across the country – Consumers Energy, PG&E and SCE – to share best practices and lessons learned throughout their TOU transitions. They will also be joined by GridX, Inc., the provider of the cloud-based toolkit at the heart of each program. Participants will discuss:

  • The analytics challenges facing utilities as they explore complex rate designs
  • How turnkey, cloud-based tools can deliver quick, actionable insights into the revenue and billing impacts of various rate structures
  • Strategies to keep customers informed throughout the transformation process, drive meaningful participation, and ensure satisfaction
Click Here to Register
(PLMA Members Only Please)

Archived Activities

Managing EV Load With and Without AMI: TOU Rates and Alternative Approaches
Presented: Thursday, June 10, 2021
Watch the Presentation Here

Con Edison's Residential Demand Rate Pilots
Presented: Thursday, February 4, 2021
Watch the Presentation Here

Inaugural 2020 Pricing Interest Group Meeting + Findings from the Maryland Time-of-Use Pricing Pilots 
Presented:  Tuesday, December 1, 2020
Watch the Presentation Here

Pre-Conference meeting at the 36th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Retail Pricing Interest Group Pre-Conference Meeting, Nashville, Tennessee, April 3, 2017
Presentations at

Retail Pricing Interest Group Kickoff Meeting
This event was presented November 7, 2016 before the 34th PLMA Conference, Delray Beach, Fla. To access the conference resources CLICK HERE. The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics.
Read the minutes HERE

Founding Interest Group Meeting, August 15, 2016
Listen to the recording at:

PLMA Interest Group membership is restricted to representatives from PLMA member organizations, but any organization is welcome to join PLMA. For more information about PLMA membership, email [email protected]