Interest Group: Retail Pricing
The PLMA Retail Pricing Interest Group seeks to examine a variety of demand response, energy efficiency, or other system retail pricing rates/programs. The group does not focus on a specific technology or solution.
The Group intends to collect and selectively share among Group members summaries, excerpts, and/or full text from published as well as not-so-public documentation such as utility pilot/program evaluations, along with reports and white papers that cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.
Rate/Program Types that may be considered:
- Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
- Rebate-based (e.g., PTR)
- Demand charges
- Market-based price formation (e.g., transactive energy)
- Behavioral demand response (with no price)?
Evaluation Topics to consider:
- How effectively they achieve operational goals like peak load reduction
- How well they enable cost recovery for utilities
- How much they appeal to and enable savings for customers
- How fairly they allocate costs across customers
Implementation Topics to consider:
- Educating customers
- Best practices for rolling out new rate structures
- Providing or supporting enabling technologies
Group Leadership
 Co-Chair Maria Kretzing Bidgely |
 Co-Chair Christopher Gallo Consolidated Edison |
 Co-Chair Maryanne Hatch National Rural Utilities Cooperative Finance Corporation |
 Co-Chair Jordan Folks Opinion Dynamics |
Upcoming Activities
HOT TOPIC: Critically Peaking: Xcel Energy’s CPP Journey with C&I Customers Thursday, March 30, 2023 | 12:30 pm to 1:30 pm ET / 9:30 am to 10:30 am PT Moderated by PLMA Retail Pricing Co-Chair Jordan Folks Guest Speakers: Hallie Brodie, Audrey Ewen, and George Beatty of Xcel Energy
Xcel Energy operates two different CPP rates for C&I customers in their Colorado territory: 1) a general CPP rate for medium to large businesses, and 2) an EV fleet rate
Xcel Energy is also developing a new CPP rate pilot for larger C&I customers in their Minnesota territory, which they will launch this coming summer. Join us to learn more from Xcel Energy about how they designed these rates, what the customer response has been, how they’ve navigated regulatory headwinds along the way, and their lessons learned, which encompass meeting customer expectations, and working to to grow these rate programs to maximize the DR potential of their commercial customers.
Archived Activities
HOT TOPIC: How Utilities Are Leveraging In-Home Technologies to Adaptively Respond to Dynamic Pricing Signals Presented September 8, 2022 Watch the Presentation Here
HOT TOPIC: Voices of Experience: Residential Demand Charges at Electric Cooperatives Presented February 17, 2022 Watch the Presentation Here
HOT TOPIC: TOU Programs: Best Practices for Design, Implementation, and Customer Engagement Presented October 21, 2021 Watch the Presentation Here
HOT TOPIC: Managing EV Load With and Without AMI: TOU Rates and Alternative Approaches Presented: Thursday, June 10, 2021 Watch the Presentation Here
HOT TOPIC: Con Edison's Residential Demand Rate Pilots Presented: Thursday, February 4, 2021 Watch the Presentation Here
Inaugural 2020 Pricing Interest Group Meeting + Findings from the Maryland Time-of-Use Pricing Pilots Presented: Tuesday, December 1, 2020 Watch the Presentation Here
Pre-Conference meeting at the 36th PLMA Conference in Cambridge, Mass. Nov. 13, 2017. See agenda with presentation links.
Retail Pricing Interest Group Pre-Conference Meeting, Nashville, Tennessee, April 3, 2017 Presentations at www.peakload.org/?page=Resources35thPLMA
Retail Pricing Interest Group Kickoff Meeting This event was presented November 7, 2016 before the 34th PLMA Conference, Delray Beach, Fla. To access the conference resources CLICK HERE. The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics. Read the minutes HERE
Founding Interest Group Meeting, August 15, 2016 Listen to the recording at: https://vimeo.com/178936217.
PLMA Interest Group participation is available to PLMA member practitioners only, but any organization is welcome to join PLMA. For more information about PLMA membership, email [email protected]
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