PLMA Load Management Leadership

Demand Response Training

PLMA Demand Response Training

Join Us For:

PLMA Demand Response Wholesale Markets

Hosted by Xcel Energy

September 19-21, 2022

in the Xcel Energy Offices, Denver, Colorado

This two-day interactive class explores how to leverage wholesale energy market models to design demand response programs for traditionally regulated, restructured, and emerging electricity markets; a detailed review of the similarities and differences among markets in which demand resources can participate; and, the current and future roles for electricity consumers, aggregators, energy retailers, utilities, and market operators; and the role of DER and storage in the market.

Interactive and break-out group exercises, plus coaching and commentary from our class mentors, will enable participants to gain hands-on experience with various aspects of the subject matter. 

Topics Include:

  • General structure of traditionally regulated and restructured energy markets and role of market participants
  • Review, history, markets and products of PJM, NYISO, ISO New England, ERCOT, CAISO, MISO, SPP, IESO, and AEMO
  • Economics, configuration and process modeling; group exercise
  • Types of markets/services in which demand response could participate—energy, capacity, ancillary services, emergency, economic, etc.; group exercise
  • Review of other important emerging markets and international markets
  • Review of important controversial market design and regulatory issues
  • Opportunities and Grid Planning Implications for retail energy marketers, utilities, technology and service vendors
  • Explore the emerging role of energy storage and other emerging demand-side resource trends
  • Future outlook and emerging trends
  • Tools, techniques, communication standards; group exercise
  • Course Exam
  • Facilitated Mentor Round Table Discussion
  • Download the free Demand Response Glossary of Terms and Definitions to get started today

CLICK HERE to download a sample agenda

This class is adjacent to PLMA DR Program Design & Implementation class. You are welcome to register for one or both classes. The Program Design & Implementation class immediately follows Wholesale Markets, and runs from Sept 21 to 23, 2022, also at Xcel Energy in Denver. 


Xcel Energy
1800 Larimer Street
Denver, CO 80202
United States


Upon completing registration, you will receive a confirmation email from [email protected]. Additional class materials and slides will be provided prior to the training. Questions can be directed to Monica Hammond, PLMA at [email protected] or (737) 224-1406.

Register Here for the DR Wholesale Markets Training


Go to the Program Design & Implementation Class Info
Meet the DR Wholesale Markets Training Team: 
Scott Coe, GridOptimize
Scott Coe

DR Mentors

Rich Barone
Rich Barone
TRC Companies
Rich Philip
Richard Philip
(formerly Duke Energy)


Lee Hamilton
Lee Hamilton
Xcel Energy

Who Should Attend. The primary audience for this class includes new and transitioning utility and regulatory staff, and solution providers. It is ideal for those wishing to improve their knowledge of how to transition or reposition or create customer programs that use DR and DER to meet peak electricity demand, mitigate the impact of high energy prices, and manage variable generation.

This class is available to all industry stakeholders. Significantly discounted pricing is available to PLMA members and partners. Who comes to PLMA training? CLICK HERE to see.

Class Materials
Once you've registered for this class, please use your PLMA login credentials to access the PLMA Load Management Resource Center, which includes: 

  • A Glossary of Demand Response Abbreviations and Terms
  • A 2-page white paper on the Evolution of DR to DER
  • Instructor bios and contact information
  • The class slide deck (within 5 days of the class on Wednesday, September 28)
Register Here for the Wholesale Markets Training

Staff of PLMA member organizations must sign-in to receive member rates or use complimentary member passes, when available. If you are not a PLMA member, click on "Register" and follow the directions to create a free "Nonmember Attendee" user profile to receive the non-member rate.

  • Member Rate: $1,499
    Sustaining and Advisory-level members may be able to use a PLMA Member Pass. Please check with Monica Hammond at [email protected] to confirm if one is available to your organization. 
  • Non-member Rate: $1,999