PLMA Load Management Leadership

Demand Response Training

PLMA Demand Response Training

Join Us For:

DR Program Design and Implementation

Hosted by Xcel Energy

September 21-23, 2022
in Xcel Energy Offices, Denver, Colorado

This two-day in-person class explores the key elements of demand response including the market and regulatory environments; business drivers; market potential; program design; and economic analysis. Program implementation discussions include the tactics and methodologies used to improve program success through organizational and resourcing strategies; contracting; business processes; technology integration; and measurement & verification.

Interactive and break-out group exercises, plus coaching and commentary from our class mentors, will enable participants to gain hands-on experience with various aspects of the subject matter. 

Topics include:

  • Demand Response overview, drivers, and program types
  • Demand Response and Distributed Energy Resource Market potential
  • Portfolio development for electric and gas: size and timing; grid services; non-wires alternatives; group exercise
  • Program design for electric and gas: target markets, technologies, incentives, and budgets
  • Cost-effectiveness assessment: cost, benefits, standard tests, issues and decisions; group exercise
  • Program implementation strategies and tactics: staffing; marketing (assessment, branding, recruitment); group exercise;
  • Program Management: data, customer experience, technology, communications, performance
  • Evaluation, Measurement and Verification: data, impacts, design improvements
  • Class Exam
  • Mentor-facilitated Round Table discussion


Xcel Energy
1800 Larimer Street
Denver, CO 80202
United States


Upon completing registration, you will receive a confirmation email from [email protected]. Additional class materials and slides will be provided prior to the training. Questions can be directed to Monica Hammond, PLMA at [email protected] or (737) 224-1406.

CLICK HERE to download a sample agenda.

This class is being held adjacent to PLMA Demand Response Wholesale Markets. You welcome to register for one or both classes.

Click Here to Register for the PDI Training

DR Trainers

Robin Maslowski, Guidehouse
Robin Maslowski
Stuart Schare, Guidehouse
Stuart Schare

DR Mentors

Lee Hamilton
Lee Hamilton
Xcel Energy
Rich Philip
Rich Philip
(formerly Duke Energy)


Lee Hamilton
Lee Hamilton
Xcel Energy

Who Should Attend
The primary audience for this class includes new and transitioning utility and regulatory staff, and solution providers. It is ideal for those wishing to improve their knowledge of how to transition, reposition, or create customer programs that use DR and DER to meet peak electricity demand, mitigate the impact of high energy prices, and manage variable generation.

This class is available to all industry stakeholders. Significantly discounted pricing is available to PLMA members and partners. Who comes to PLMA training? CLICK HERE to see.

Class Materials 
Once you've registered for this class, please use your PLMA login credentials to access the PLMA Load Management Resource Center, which will include a complete list of class materials:

  • A Glossary of Demand Response Abbreviations and Terms
  • A 2-page white paper on the Evolution of DR to DER
  • Instructor bios and contact information
  • The class slide deck (within 5 days of the class on Wednesday, September 30)

Staff of PLMA member organizations must sign-in to receive member rates or use complimentary member passes, when available. If you are not a PLMA member, click on the "Register" button above and follow the directions to create a free "Nonmember Attendee" user profile to receive the non-member rate.

  • Member Rate: $1,499
    Sustaining and Advisory-level members can use a Member Pass for this training. Please contact Monica Hammond at 
    [email protected] to confirm if one is available.
  • Non-member Rate: $1,999