Demand Response Training Series DR Evolution Graph

Join Us For....

Demand Response Fundamentals and Evolution

presented at Radisson Blu, Minneapolis, Minnesota
Monday, May 13, 2019; 9:00 am - 4:30 pm Central time
(Breakfast will be served from 8:00 - 9:00 am)

This one-day interactive course explains how today’s demand response initiatives are evolving to interact with an emerging future with distributed energy resources for peak load management and much more.The course content expands on a white paper at

Learning objectives will include:

  • Articulate a common, descriptive language for describing the evolution of demand response as seen through the eyes of industry leaders
  • Explain the current state of the fundamental market principles and technology enabling demand response initiatives today
  • Compare and contrast how demand response programs perform relative to energy efficiency, thermal/battery storage, and renewable energy initiatives
  • Introduce examples of portfolio design strategies and implementation tactics to address the challenges of a fading boundary between bulk power exchange and retail electricity usage
  • Detail free and low-cost resources to learn more about topics and initiatives discussed

Education Planning Co-Chairs

Mark Martinez

Mark Martinez
Southern Calif. Edison

Christine Riker

Christine Riker
Energy Solutions

Guest Instructors

Joseph Childs, Eaton

Joseph Childs

Robin Maslowski, Navigant

Robin Maslowski

Olivia Patterson, Opinion Dynamics

Olivia Patterson
Opinion Dynamics

Richard Philip, Duke Energy

Richard Philip
Duke Energy

Jenny Roehm, Schneider Electric

Jenny Roehm
Schneider Electric

Course Agenda

9:00 - 9:15 AM Welcoming Remarks and Introductions
Mark Martinez, Southern California Edison
9:15 - 9:50 AM

Demand Response Fundamentals
Christine Riker, Energy Solutions

9:50 - 10:00 AM Break
10:00-11:00 AM

Wholesale Power Markets Design
Jenny Roehm, Schneider Electric

11:00- 12:00 PM Lunch with Roundtable Discussion
12:00 - 1:00 PM How Demand Response Fits in Wholesale Markets
Rich Philip, Duke Energy (invited)
1:00 - 1:40 PM

Portfolio Development
Robin Maslowski, Navigant

1:40 - 2:30 PM Program Design and Implementation
Mark Martinez, Southern California Edison
2:30 - 2:40 PM Break
2:40 - 3:10 PM

Evaluation, Measurement & Verification
Olivia Patterson, Opinion Dynamics

3:10 - 3:40 PM

DR Technology Overview
Joseph Childs, Eaton

3:40 - 4:30 PM

Closing Remarks and Where To Learn More Mark Martinez, Southern California Edison

4:30 PM Adjourn to Interest Group Meetup

Who Should Attend

The primary audience includes new and transitioning utility and regulatory staff as well as solution providers seeking to improve their knowledge of how transition/reposition/create customer programs to address demand response methods and emerging distributed energy resources to meet peak electricity demand, mitigate the impact of high energy prices, and manage variable generation. This training course is open to all industry stakeholders with significantly discounted rates to member organization staff of PLMA and allies. Who comes to PLMA training? CLICK HERE to see.

Continuing Education

These courses may qualify for AEE continuing education and may be accepted for other certifications as well. Supporting documentation can be provided upon request for your particular submission.

Course Materials

Registrants will receive a link for downloading an electronic copies of the course presentation materials for reference purposes in advance. All registrants who successfully complete the course may request a PLMA Certificate of Completion.


Registration form is shared with the 39th PLMA Conference in Minneapolis. Staff of PLMA member organizations must sign-in to receive member rates or use complimentary member passes, when available. If you are not a PLMA member, click on register and follow the directions to create a free Nonmember Attendee user profile to receive the non-member rate.

  • PLMA Member Organization Staff: $195
  • All others: $395
  • Limited Scholarships are available, contact [email protected] to learn more.