PLMA Load Management Leadership

Demand Response Training

PLMA Demand Response Training

Join Us For:

PLMA DR Program Design and Implementation 

April 7-8, 2021

Wednesday, April 7: 11:00 am to 5:00 pm ET  |  8:00 am to 2:00 pm PT 
Thursday, April 8: 11:00 am to 5:00 pm ET  |  8:00 am to 2:00 pm PT 
This class is presented live online.

This interactive class explores the key elements of demand response, including program development subjects such as the market and regulatory environments, business drivers, market potential, program design, and economic analysis.

Program implementation subjects include the tactics and methodologies used to improve program success including discussions of organizational and resourcing strategies, contracting, business processes, technology integration, and measurement & verification. Interactive exercises will enable participants to gain hands-on experience. This class expands on a white paper at

Class Topics Include:

  • Demand Response overview, drivers, and program types
  • Demand Response and Distributed Energy Resource Market potential
  • Portfolio development for electric and gas: size and timing; grid services; non-wires alternatives; group exercise
  • Program design for electric and gas: target markets, technologies, incentives, and budgets
  • Cost-effectiveness assessment: cost, benefits, standard tests, issues and decisions; group exercise
  • Program implementation strategies and tactics: staffing; marketing (assessment, branding, recruitment); group exercise;
  • Program Management: data, customer experience, technology, communications, performance
  • Evaluation, Measurement and Verification: data, impacts, design improvements
  • Course Exam
  • Facilitated Mentor Round Table Discussion
  • Download the free Demand Response Glossary of Terms and Definitions to get started today

Upon completing registration, you will receive a confirmation email from [email protected]. If it doesn't show up, check your spam folder and ask your IT team to whitelist [email protected] to ensure you and other staff from your organization receive PLMA communications and notifications. Other details, including access to course materials, will be provided ahead of the class. 

Get a head start by completing Introduction to Demand Response Fundamentals online.

NOTE: This class is held adjacent to PLMA's Demand Response Wholesale Markets class. You may register for one or both of these two classes.

Click Here to Register!


DR Trainers

Robin Maslowski, Navigant
Robin Maslowski
Debyani Ghosh, Guidehouse
Debyani Ghosh

DR Mentors

Mark Martinez, Southern California Edison
Mark Martinez
PLMA Education Planning Group Co-Chair
Southern California Edison
Christine Riker, Energy Solutions
Christine Riker
PLMA Education Planning Group Co-Chair
Energy Solutions
Brett Feldman, Guidehouse
Brett Feldman
PLMA Awards Co-Chair
Joseph Childs, Eaton
Joseph Childs
PLMA Secretary
Richard Philip, Duke Energy
Richard Philip
PLMA Executive Director

Who Should Attend

The primary audience includes new and transitioning utility and regulatory staff as well as solution providers seeking to improve their knowledge of how transition/reposition/create customer programs to address DR methods and emerging DERs to meet peak electricity demand, mitigate the impact of high energy prices, and manage variable generation. This training class is open to all industry stakeholders with significantly discounted rates to PLMA member practitioners. Click here to see who attends PLMA training classes.

Continuing Education
This class may qualify for AEE continuing education credit and may be accepted for other certifications as well. PLMA can provide supporting documentation upon request. 

Course Materials
Registrants will receive a link for downloading an electronic copies of the course presentation materials. All registrants who successfully complete the course may request a PLMA Certificate of Completion.

Registration Fees

  • PLMA member rate: $1,199
    • A complimentary member pass may be available for Sustaining and Advisory-level members.
      Contact Rich Philip, [email protected]
  • Non-member rate: $1,699
Click Here to Register!


Staff of PLMA member organizations must sign-in to receive member rates or use complimentary member passes, when available. If you are not a PLMA member, click on register and follow the directions to create a free Nonmember Attendee user profile to receive the non-member rate.

Cancellation Policy
PLMA always provides full refunds on cancellations with at least 24 hours’ notice.