Women in DR Quarterly Call:
International Demand Response

Jessica Stromback leads the Joule business development operations in Europe. Currently she is Technical Manager for the ADVANCED, an FP7 project involving ERDF, Enel, Iberdrola, and RWE. She is also is the Executive Director and founder of the Smart Energy Demand Coalition (SEDC). The SEDC is a Brussels based not-for-profit industry group, which represents the requirements for demand side programs in Europe. From 2006-2013 Jessica acted as Chairman of VaasaETT ltd. She has acted as project manager for such projects as ‘SG4-GHG’ an FP7 project modeling the potential of the Smart Grid to lower green house gas emissions around Europe, ‘Empower Demand’ comparing 100 residential pilot projects according to 23 variables involving over 450,000 households and ‘Respond 2010’ an 18 month multi-client study reviewing the development of residential Smart Metering and Demand Response in 23 national markets.

In India, Demand Response has always been a concept talked about in governmental policies as part of Demand Side Management. Though a few pilot programs were implemented, the scale was largely restricted to 5 MW or less. With an integrated grid, strict central electricity regulatory commission guidelines and day-by-day increasing renewable energy output, demand response has become an inevitable tool to manage grid. Realizing this, ICF, India teamed with support of Shakti Sustainable Energy Foundation did a 20-MW pilot program and is planning to get a go ahead for a 200-MW or above large-scale program. Learn about the pilot experiences and the challenges faced by ICF in launching first of its kind program in India.

Ankit Agarwal has been working in energy sector for the past 6 years. Prior to joining ICF, India he was working in building energy efficiency and is a LEED Accredited Professional. He is a graduate from Indian Institute of Technology, Roorkee.

Gain insight into how Demand Response in Ontario got started and is evolving from contract-based solutions to market mechanisms (i.e., auction). Learn about a Demand Response Pilot Program which will explore alternate methods of DR energy delivery.

Patricia Murray has been working at the IESO for the past 7 years, in that time gaining a range of experience on electricity markets, system operations and energy settlement. Currently, she works in the Market Development department, designing programs to enhance the electricity market in Ontario. Patricia has worked on a number of demand response initiatives in Ontario, including implementation of the Demand Response 3 and the Capacity Based Demand Response programs, leading the design and implementation of the Demand Response Pilot program, and providing support on the design of Ontario’s upcoming Demand Response Auction.

Julia Dalla Rosa manages business development for ecobee on the East Coast creating new opportunities and partnerships with electric and gas utilities and their service providers. Before joining ecobee, she led business development and client account strategy at Summerhill, a leading Canadian energy efficiency design/implementation firm. She has also worked in-house at Toronto Hydro as a marketing consultant for the residential conservation and demand management portfolio and started her career in the transportation demand management field.