Enervee Job Opportunity: Senior Manager, Content & Site Merchandising
Posted December 7, 2023
About the Role As the Senior Manager, Content & Site Merchandising at Enervee, you will play a critical role in enhancing the user experience, optimizing site performance, and driving eCommerce revenue growth. This role reports directly into the VP of eCommerce, and collaborates closely with cross-functional partners (e.g., Design, Marketing, eCommerce Operations, and Product) to develop, implement, and execute marketing activations, content strategy, and a customer-obsessed site experience. You will ensure that our websites are not only visually appealing, but also highly effective in converting visitors into customers.
How you can make an impact.
- Develop and implement a comprehensive content strategy to engage, inform, and convert visitors. Create and maintain a content calendar in partnership with Marketing, ensuring the website remains fresh, relevant, valuable, and SEO-friendly to customers.
- Lead site merchandising efforts, optimizing eCommerce product placements, promotions, and visual merchandising. Use data and customer insights to improve the overall shopping experience.
- Collaborate with UX/Design to ensure the website is intuitive, responsive, and user-friendly. Implement A/B testing and other UX improvement strategies to drive conversions.
- Liaise with the product/tech teams to advocate for enhancements that will directly impact the user experience.
- Leads workflows and operational timelines around site merchandising processes, anticipating and reacting to business opportunities.
- Leverage Google Analytics, FullStory, HubSpot and other tools to develop dashboards/reporting to monitor the site behavior and metrics that directly and indirectly drive revenue growth.
- Act as the HubSpot expert across the eCommerce, Marketing, and Customer Service teams, utilizing it to implement additional segmentation and automation to enhance customer engagement and retention.
- Act as the eCommerce business owner for data integrity, partnering with product/tech to optimize HubDB databases and workflows.
- Own email list building strategy and execution including site popups, sweepstakes, and nurturing campaigns.
CLICK HERE to read the full job opportunity.
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