Enervee Job Opportunity: Senior Manager, Content & Site Merchandising

Enervee


Posted December 7, 2023

About the Role
As the Senior Manager, Content & Site Merchandising at Enervee, you will play a critical role in enhancing the user experience, optimizing site performance, and driving eCommerce revenue growth. This role reports directly into the VP of eCommerce, and collaborates closely with cross-functional partners (e.g., Design, Marketing, eCommerce Operations, and Product) to develop, implement, and execute marketing activations, content strategy, and a customer-obsessed site experience. You will ensure that our websites are not only visually appealing, but also highly effective in converting visitors into customers.

How you can make an impact.

  •  Develop and implement a comprehensive content strategy to engage, inform, and convert visitors.  Create and maintain a content calendar in partnership with Marketing, ensuring the website remains fresh, relevant, valuable, and SEO-friendly to customers. 
  • Lead site merchandising efforts, optimizing eCommerce product placements, promotions, and visual merchandising. Use data and customer insights to improve the overall shopping experience. 
  • Collaborate with UX/Design to ensure the website is intuitive, responsive, and user-friendly. Implement A/B testing and other UX improvement strategies to drive conversions. 
  • Liaise with the product/tech teams to advocate for enhancements that will directly impact the user experience.
  • Leads workflows and operational timelines around site merchandising processes, anticipating and reacting to business opportunities. 
  • Leverage Google Analytics, FullStory, HubSpot and other tools to develop dashboards/reporting to monitor the site behavior and metrics that directly and indirectly drive revenue growth. 
  • Act as the HubSpot expert across the eCommerce, Marketing, and Customer Service teams, utilizing it to implement additional segmentation and automation to enhance customer engagement and retention. 
  • Act as the eCommerce business owner for data integrity, partnering with product/tech to optimize HubDB databases and workflows.
  • Own email list building strategy and execution including site popups, sweepstakes, and nurturing campaigns.

CLICK HERE to read the full job opportunity.