Interest Group: Retail Pricing

The PLMA Retail Pricing Interest Group seeks to examine pricing- and rate-based demand flexibility mechanisms and programs. The group does not focus on a specific technology or solution.

The Group serves as a forum for sharing ideas, lessons learned, and best practices as it relates to the interconnection of retail pricing and demand flexibility. Through online and in-person events, the Group will cover rates/program evaluations, program design concepts, market assessments, savings potential, and more.

Rate/Program Types that may be considered:

• Time-varying not fixed in advance (e.g, CPP, RTP, etc.)
• Rebate-based (e.g., PTR)
• Demand charges
• Market-based price formation (e.g., transactive energy)
• Behavioral demand response (with no price)?

Evaluation Topics to consider:

• How effectively they achieve operational goals like peak load reduction
• How well they enable cost recovery for utilities
• How much they appeal to and enable savings for customers
• How fairly they allocate costs across customers

Implementation Topics to consider:

• Educating customers
• Best practices for rolling out new rate structures
• Providing or supporting enabling technologies

Group Leadership

Co-Chair Jordan Folks Opinion Dynamics

Co-Chair Tara Bolen Duke Energy

Co-Chair Michael Pirro GridX

Co-Chair Mahayla Slackerelli Calpine Community Energy

Upcoming Activities - Coming Soon!

Archived Activities

HOT TOPIC: How It Started vs. How It's Going
California's Journey with Income Graduated Fixed Charges
Presented October 19, 2023
Watch the Presentation Here

HOT TOPIC: Critically Peaking: Xcel Energy’s CPP Journey with C&I Customers
Presented March 30, 2023
Watch the Presentation Here

HOT TOPIC: How Utilities Are Leveraging In-Home Technologies to Adaptively Respond to Dynamic Pricing Signals
Presented September 8, 2022
Watch the Presentation Here

HOT TOPIC: Voices of Experience: Residential Demand Charges at Electric Cooperatives
Presented February 17, 2022
Watch the Presentation Here

HOT TOPIC: TOU Programs: Best Practices for Design, Implementation, and Customer Engagement
Presented October 21, 2021
Watch the Presentation Here

Pre-Conference meeting at the 36^th PLMA Conference in Cambridge, Mass. Nov. 13, 2017.
See agenda with presentation links.

Retail Pricing Interest Group Pre-Conference Meeting, Nashville, Tennessee, April 3, 2017
Presentations at www.peakload.org/?page=Resources35thPLMA

Retail Pricing Interest Group Kickoff Meeting
This event was presented November 7, 2016 before the 34^th PLMA Conference, Delray Beach, Fla. To access the conference resources CLICK HERE. The first Retail Pricing interest group workshop to helped determine the charter, future activities, needs/requirements of the group, and join in dynamic presentations and discussions on relevant topics.
Read the minutes HERE

Founding Interest Group Meeting, August 15, 2016
Listen to the recording at: https://vimeo.com/178936217.

PLMA Interest Group participation is available to PLMA member practitioners only, but any organization is welcome to join PLMA. For more information about PLMA membership, email [email protected].