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HOT TOPIC: Full House - Residential DR Retention and Recruitment Strategies
Thursday, March 04, 2021, 12:30 PM - 1:30 PM EDT
Category: HOT TOPIC Conversations

PLMA Load Management Leadership HOT TOPIC Conversation
PLMA HOT TOPIC Conversation

Full House:
Residential DR Retention and Recruitment Strategies, and Challenges

DATE / TIME: Thursday, March 4, 12:30 to 1:30 pm ET

Hosted by the Customer Engagement Interest Group

Cust Engagement

It has been a wild and wooly year for managing residential demand response programs. In addition to normal program management we have had the additional challenges of our customers and ourselves having to shelter-in-place, as well as the difficulty predicting changes in customer behavior this new normal brings. 

Join the Customer Engagement Interest Group to learn more about challenges your utility peers have faced and some of the approaches they have taken to keep their programs fully subscribed and delivering results while customers’ homes are more fully occupied.

Watch Webinar Recording Here

Meet the Customer Engagement Co-Chairs and our Guest Speakers:

Diana Sefcik
Diana Sefcik
Orange and Rockland Utilities

Tracy Schmidt
Tracy Schmidt
Tennessee Valley Authority

Vanessa Richter
Vanessa Richter
Oracle Utilities

Erica Keating, Southern California Edison
Erica Keating
So Cal Edison

Michael Haber
Michael Haber

About the Customer Engagement Interest Group

The PLMA Customer Engagement Interest Group believes peak load management only works when we get customers to engage fully, and at a scale sufficient to move the needle. The group addresses key areas of customer engagement for demand response programs, and is focused on best practices to drive customer action in the residential, commercial/industrial, and irrigation sectors; and on providing education on engagement offerings, whether technology-based, behavior change, dynamic rates, or other. 

 Who Should Attend HOT TOPICS?

Staff of PLMA member organizations are welcome to join in any HOT TOPIC conversation. If you are interested in a topic, please plan to join us! If you are curious about a particular Interest Group and would like to better understand its focus and work, please participate. And, if you have colleagues within your organization who you think may find a TOPIC interesting, please invite them to log in too.

If your organization is not yet a PLMA member, and you'd like to participate in the HOT TOPICs program and other member opportunities, please consider joining PLMA. For more information, please contact Rich Philip, Executive Director; or Judy Knight, Chief Development Officer.


HOT TOPICS are all about engaging PLMA member practitioners in conversations about important current issues affecting dynamic load management, including demand response, and distributed energy resources. Tune in for an online conversation and chat with the PLMA Interest Groups. Join us to participate, learn, or just listen. You’ll gather key insights and ideas from across the PLMA membership.

Contact: Rich Philip, [email protected]; 707-652-5333