ecobee Job Opportunity: Channel Marketing Manager, Energy

Posted June 20, 2024

Who You'll Be Joining:   

You will develop marketing strategies to increase adoption of our technology, support new product and services launches, coordinate advertising campaigns to increase the awareness and conversion of rebate programs, oversee product promotions and contribute to developing a promotional pricing and execution strategy, and help us communicate to the industry the exceptional things we’re doing. For all facets of the role, you will be analyzing and reporting on the results to make strategic recommendations to the Marketing and Energy departments on an on-going basis.

How You’ll Make an Impact:   

• Work in conjunction with our Energy leadership team to develop and nurture both new and existing partnerships and launch new programs and services across the North American energy channel.
• Initiate, develop, coordinate, and implement strategic hardware & services marketing programs with our utility marketplace partners, as well as in strategic energy markets across North America where substantial rebate opportunities exists to drive adoption of our product.
• Act as a brand champion internally for ecobee Energy to educate, inform and secure needed resourcing and support for Energy team initiatives and marketing campaigns.
• Lead the pitching, briefing, resource procurement and project management process for Energy team marketing initiatives in coordination with the larger ecobee marketing team (Digital, Communications & Creative).
• Work closely with the Base Communications and Product team to build relevant and timely communications for both our utility clients, and the end consumer.
• Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and consumers. This will involve developing a deep understanding of ecobee’s core customer personas.
• Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts.
• Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance.
• Support internal marketing reporting efforts for both seasonal promotions and quarterly channel performance.
• Assist in management of the energy marketing and sales Opex and budget and share responsibility for the Energy Sales Profit & Loss Statement.

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