E Source Announces 2021 Utility Ad Awards Contest WinnersE Source

Duke Energy, Georgia Power, SDG&E, Public Service Co. of Oklahoma, Enbridge Gas, and Cleco were among utilities with top-ranked advertisements

E Source announced the winners of its annual Utility Ad Awards Contest today at the E Source Forum 2021. Utilities located in the US and Canada participated in this competition to highlight their creative excellence in advertising. E Source recognized winners for generating impressive results in brand awareness, website traffic, and program participation, while maintaining an innovative design.

E Source tasked an independent group of judges with identifying 12 winners from hundreds of utility ad submissions based on messaging, creativity, results, call to action or brand connection, and overall impression. The judges ranked the top two utilities within the following categories:

  • Energy-efficiency and demand response programs
  • Safety and emergency or outage communications
  • Self-service campaign
  • Solar, storage, electric vehicles, and electrification
  • Home energy management and smart home

“This year’s submissions exceeded expectations,” says Sannie Sieper, director of marketing at E Source. “The level of excellence and outstanding results produced by the more than 50 utilities that entered were astounding to see. It’s a privilege to honor their efforts.”

CLICK HERE to learn more about the winning campaigns.