PLMA Load Management Leadership Load Management Dialogue
PLMA Load Management Dialogue

Resource Materials For:

Southern California Edison's Distributed Energy Storage Virtual Power Plant Project

with Max Carpenter, Southern California Edison and Richard Barone, Hawaiian Electric

Presented on Thursday, April 4, 2019; 12:30 - 1:00 p.m. Eastern


Thank you for your interest in this PLMA Load Management Dialogue. This will be a 30-minute conversation with no Powerpoint slides.

You have permission to watch the webinar recording for free.

Contact info:

Gain key insights into Southern California's non-wires alternatives project which is one of the 10 leading case studies featured in a research report funded by E4TheFuture at click here.

Discover key considerations from two leading non-wires-alternatives (NWA) projects. This 85 MW project active since December 2016 is perhaps the most sophisticated DER-provided capacity and NWA project in North America. It incorporates demand response with battery storage available for up to 4 hours when dispatched in West Los Angeles Basin, including parts of Orange and Los Angeles Counties, in California. It was the first large-scale test of customer-sited resources for SCE and its size demonstrates that NWA projects can provide more extensive lessons learned.


Max Carpenter

Max Carpenter

Southern California Edison

Max Carpenter is the Principal Manager of Demand Response Programs as Southern California Edison. His team is responsible for all program management and technology support for all mass market and C&I DR programs as well as company’s third-party aggregated contracts. The team has successfully integrated over 1,000 MW of DR into the CAISO Market and has been among the first in the nation to deploy and operationalize battery storage-backed DR to meet Local Capacity Requirements in the LA Basin area. Previous to this role, Max served in various senior leadership roles within SCE’s Energy Procurement & Management department. Before joining SCE in 2009, Max was Vice President of Retail Markets for Commerce Energy Corporation, an energy retail provider serving customers in eleven states and twenty-two utility markets.


Rich Barone

Richard Barone

Hawaiian Electric and PLMA DER Integration Group Cochair

Rich Barone is the Manager of the Demand Response department at Hawaiian Electric, and co-chair of the PLMA DER Integration Interest Group. He provides leadership and direction in DR strategy, business cases, technologies and program portfolio and market development. Rich works across process areas and the three Hawaiian Electric utilities to optimize DR and Distributed Energy Resources to foster customer choice and system reliability while supporting the state's clean energy goals. Rich joined Hawaiian Electric with over 15 years of strategic planning, early-stage technology assessment, software development and system integration expertise. His most recent experience is as Associate Director in Emerging Technologies at Navigant Consulting. In that role, his primary focus was in Demand Response and Smart Grid. Prior to his tenure with Navigant, Rich was employed by Pacific Controls, Inc. as VP, Smart Grid Services. Rich holds a M.S. in Energy Technology & Policy and an M.B.A. in Entrepreneurship from the University of Colorado. He earned an M.S. in E-commerce Application Development from Columbia University and he holds a dual B.A. in English and Philosophy from Boston College.

Who Should Attend. Utility and regulatory staff as well as other energy industry trade allies and organizations seeking thought leadership and insight on innovative demand response methods to meet peak energy load needs, mitigate price, and manage variable generation.

How Dialogues Work. When you register, you may submit a comment or question in advance. After brief introductions, the featured speakers will have an informal 30-minute conversation. You're welcome to use a speaker phone so an unlimited number of people may participate. After the Dialogue, you will receive a recording web link. Unable to participate on this day and time? Register anyway and you will automatically receive the recording link.